Chapter 9

Understanding Alliances and Cooperative Strategies...

Ford Motor over the years has done a good job of knowing when to hold em and when to fold em. Their alliances and strategies with those alliances have helped shaped them into what they are today. For example, most of the parts on the vehicles such as the door latches are third party produced. They found that  it is in their best interest to allocate these responsibilities out to other parties so that they can focus on the whole of the product.. the car...

They have strategically placed their emphasis on what is most important and that is the end result of a safe reliable American made vehicle. Some of their strategies include obtaining various car manufacturers on many different continents around the world, buying rights to vehicles that others have produced, and maintaining good relationships with companies that help them produce the vehicles. One of the big things that recently happened was their decision to not take government handouts along with most of the other major car manufacturers. This has played a key role in people determining what car they will buy. I will buy a Ford over other manufacturers for that simple fact! I don't think that handouts are what this country needs.... that's not what we were built upon and for us to continue that is not what we as a nation need to suggest that people do.. it leads to laziness and entitlement.

Ok now that I am off of my soapbox... Ford has done a marvelous job of building and maintaining alliances and cooperative strategies.