Ford is a leader in one of the most competitive markets in recent history. The competitive interaction that they face day to day is constantly changing. The different phases of competitive interaction are; phase 1 discovery and competitive new action. 2. Customer reaction. 3. Competitor reaction. 4. Evaluation of action and reaction effectiveness.
Before Ford introduces a new product or design they must first take a competitive action. In the case of the Ford sync they were the first ones to fully integrate a hard drive into a car that can recall music and contacts by the sound of your voice as well as enter directions to the gps. The customer reaction was great. The competitor reactions were basically, they have to do this as well. The evaluation is still taking place because we don’t see every car made with this new technology. Then again with a good company like Microsoft behind them not too many other car manufacturers have the expertise in providing such a service.
The speed of change over the last few years has dramatically increased. It wasn't too long ago that the SUV market was flourishing. Then came the demand for more economically conscious vehicles so the crossover vehicles showed up. Now it seems to be changing again into 50+ mpg vehicles. (Though Ford is doing well in these markets with its research and development, it is still the leader in Trucks. That market has been trimmed back a bit with the emphasis on fuel economy as well.)
With the economy being the way it has been the last few years, Ford has had to downsize a bit. They had to do quite a bit of it in 2009 since they didn’t take any government handouts. Here is quick video about it.... http://www.cbsnews.com/video/watch/?id=4134028n Check It Out!!
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