Over the last few years Ford has introduced new products that have revolutionized the marketplace. The way they introduce the products and market them is no secret.They unveil the new products on a large stage like the Detroit Automotive Show and the Green Festival. As most of the automakers have been doing in recent years Ford has unveiled its own "Green" line of vehicles. One thing that Ford did recently was provide grants to smaller developing companies to help them develop less emissions and alternative fuel vehicles.
In chapter 7 one of the main points of the chapter is diversification. As I have mentioned earlier in this blog, Ford has done an amazing job to make a vehicle that is suitable for everyone. From the hardworking rancher to the quick fuel efficient commuter in a foreign country. Most of their diversification is related diversification where they use very similar platforms (if not the same ones) to build their vehicles.
Some of their stable contexts include that of the F-Series Trucks. They have been the best selling truck for more than 50 years, and they don't plan on giving that spot up. They know that they can rely on that main staple to keep them going. The dynamic contexts that are involved with Ford's corporate strategies are the constant need for better fuel economy and consumption. They are constantly trying to overcome any obstacles that stand in their way in order to make a better, more fuel efficient vehicle.
http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/pr-ford-and-green-festival-give-34543
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