Wednesday, June 15, 2011

Leading strategically through effective vision and mission

It is so important that the leaders of companies have a positive vision and effective mission that the company can stand by at all times. Ford Motor Company has just that with their CEO Alan Mulally. Just a few days ago Mulally was quoted in saying that industry leading quality will be Ford's pillar in the coming years. Ford has had a few glitches when it comes to reliability in the case of new technology like Ford's sync and MyFordTouch. Ford is the industry leader in implementing these uncharted territories, and with that territory comes some bumps and bruises along the way. Their focus is to become the highest quality car possible. They have implemented and installed laser-guided robots for precision placement of the parts in 17 of their top producing factories.
Ford has definitely taken the step to becoming the industry leader in quality, but only time will tell as their new technology becomes debugged and precise.

Here is a link that explains exactly what they are doing.
http://www.businessweek.com/news/2011-06-02/ford-missing-targets-pressures-mulally-to-fix-mishaps-cars.html

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